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Specialist, Programmatic Strategy & Optimization at MediaMath
Berlin, DE
Overview

The Programmatic Strategy & Optimisation (PSO) team is responsible for driving client performance on the TerminalOne platform, leveraging the latest product functionality as well as partnerships in the adtech ecosystem. The team is responsible for the generation and evangelization of global best practices on the TerminalOne platform, in addition to providing research & consultative services designed to help clients curate their ideal holistic marketing plans. The optimization support that the team provides is shared across the MediaMath client base in the form of direct-to-client consultation and selective managed services. Internally, PSO supports a variety of teams seeking trader subject matter expertise, including Sales, Account, Marketing, Product, Product Commercialization, and Training.

MediaMath is currently seeking a Specialist with exceptional quantitative and analytical skills to become a subject matter expert on the topics of Programmatic Strategy & Media Optimisation. In this critical role, this person will become well versed on how media campaigns are managed using MediaMath’s proprietary Terminal One platform and optimization engine. The Specialist will manage campaigns as well as consult directly with MediaMath’s clients to help achieve client performance goals. The Specialist will also participate in a number of research, analytics, and testing efforts in order to develop new best practices on the TerminalOne platform as well as cultivate industry thought leadership. This person should not only have strong quantitative skills, but also have strong general problem-solving skills to deal with new challenges as they arise, excellent communication skills to impart critical information to a broad non-quantitative audience, and enjoy working in teams.

*Please include a cover letter in your application*
Responsibilities

Become an expert at using MediaMath’s proprietary TerminalOne platform
Work with the Account teams and clients globally to understand client campaign goals and design media campaigns setup for success
Execute and oversee day-to-day yield management across a variety of MediaMath clients, including performance monitoring, identifying and implementing enhancements, issue identification and escalation
Participate variety of analytical R&D projects aimed at improving best practices, thought leadership, providing advanced client insights, or validating new TerminalOne product features
Codify and share best practices across the Global PSO team
Develop strong understanding of MediaMath’s products, opportunities & internal processes
Provide subject matter expertise to MediaMath teams and clients, including external meetings alongside Sales & Account, as well as internal opportunities partnering with the Training team.
Provide feedback and input for Product Development efforts
Provide guidance to Marketing on a variety of thought leadership efforts

This is not an exhaustive list of responsibilities. As part of our global team, you may be required to be work off-hours or be on-call on a rotating basis. Other duties may be assigned, as needed. MediaMath retains the right to change job duties at any time.
Qualifications

Requirements: The ideal candidate will possess the qualifications below.
Bachelor’s or Masters degree in a quantitative discipline (e.g., Mathematics, Economics, Finance, Engineering, Statistics, Physics, etc.).
Experience working with large data sets and understanding of analytic methodologies for evaluating data
Proven ability to think creatively about challenging analytic problems
Ability to self-manage, juggle multiple priorities, and pay strong attention to details
Excellent communication skills – ability to distill key ideas for a non-mathematical audience
Proven ability to work with and influence cross-functional teams
Comfortable working in a fast-paced, fun, and entrepreneurial environment
Strong knowledge of MS Excel and familiarity with SQL or other data manipulation tools


Desired:

1-2 years of experience applying analytics in a business environment (ideally in Consulting, Media, Marketing, or Finance), e.g., marketing analysis, data mining, predictive modeling, customer segmentation, forecasting, econometric modeling, etc.
Experience trading media in a platform (e.g. DSP, SSP, etc)
Experience with marketing campaign design, campaign management, and analysis preferred
Experience with or understanding of online advertising preferred